Company Profile - Lego

Who was the founder of Lego?

• James T. Kirk

• Ole Kirk Christiansen

• Old King Cole

• Old Man Winter

In what year was the Lego company created?

• 1992

• 1932

• 1850

• 2015

In what country was Lego created?

• China

• England

• Denmark

• Mexico

How many fires did the Lego company endure in its history?

• 2

• 10

• 4

• They never had any fires.

What was the major breakthrough for the Lego company?

• Putting wheels on the toys.

• Taking the toys to the stores.

• Creating a "system" for Lego bricks

• Making a train set.

What innovation did Lego create that helped them work better?

• They made them out of plastic.

• They created tubes to hold them together.

• They made many different colors.

• They sold them online.

Lego comes from the Danish words "leg godt". What does this mean in English?

• "Play well."

• "Let's play."

• "Build with me."

• "Fun and games."

Why did the Lego company build an airport?

• To go on expensive vacations around the globe.

• To fly planes made out of Legos.

• So their workers could buy products from other countries

• So the Lego company could distribute their toys around the world.

Why did people say the children in the Christiansen family were lucky?

• Because they were rich.

• Because they grew up in a toy factory.

• Because they got to meet the man who created Lego.

• Because they get to play outside every day.

In what ways does Lego advertise?

• They have a logo.

• They have commercials.

• They have a catchy jingle.

• They have print and Internet advertisements.