Marketing Research Prelim Exam

Marketing Research Prelim Exam

University

26 Qs

quiz-placeholder

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Marketing Research Prelim Exam

Marketing Research Prelim Exam

Assessment

Quiz

Business

University

Medium

Created by

Levyjean Balin

Used 15+ times

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26 questions

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1.

FILL IN THE BLANK QUESTION

45 sec • 1 pt

___________________ is a systematic gathering and analysis of marketing-related data to produce information that can be used in decision making.

2.

FILL IN THE BLANK QUESTION

45 sec • 1 pt

____________

is the specific combination of product, pricing, promotional, and distribution decisions made for the purpose of targeting a particular group of consumers.

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

A function of marketing research that occurs when researchers have a limited understanding or no knowledge at all about a marketing situation or a particular outcome.

exploratory function

descriptive function

diagnostic function

predictive function

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

A function of marketing research that refers to the gathering and presentation of information about a marketing phenomenon or situation.

exploratory function

descriptive function

diagnostic function

predictive function

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

A function of marketing research that used to investigate relationships and phenomena within data that have been gathered through marketing research.

exploratory function

descriptive function

diagnostic function

predictive function

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

A function of marketing research allows data to be used to predict or forecast the results of a marketing decision or consumer action.

exploratory function

descriptive function

diagnostic function

predictive function

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

It is designed to solve a specific marketing problem, to

investigate a particular marketing phenomenon.

Applied Marketing Research

Basic Marketing Research

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