Marketing Research Prelim Exam
Quiz
•
Business
•
University
•
Medium
Levyjean Balin
Used 15+ times
FREE Resource
Enhance your content
26 questions
Show all answers
1.
FILL IN THE BLANK QUESTION
45 sec • 1 pt
___________________ is a systematic gathering and analysis of marketing-related data to produce information that can be used in decision making.
2.
FILL IN THE BLANK QUESTION
45 sec • 1 pt
____________
is the specific combination of product, pricing, promotional, and distribution decisions made for the purpose of targeting a particular group of consumers.
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
A function of marketing research that occurs when researchers have a limited understanding or no knowledge at all about a marketing situation or a particular outcome.
exploratory function
descriptive function
diagnostic function
predictive function
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
A function of marketing research that refers to the gathering and presentation of information about a marketing phenomenon or situation.
exploratory function
descriptive function
diagnostic function
predictive function
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
A function of marketing research that used to investigate relationships and phenomena within data that have been gathered through marketing research.
exploratory function
descriptive function
diagnostic function
predictive function
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
A function of marketing research allows data to be used to predict or forecast the results of a marketing decision or consumer action.
exploratory function
descriptive function
diagnostic function
predictive function
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
It is designed to solve a specific marketing problem, to
investigate a particular marketing phenomenon.
Applied Marketing Research
Basic Marketing Research
Create a free account and access millions of resources
Create resources
Host any resource
Get auto-graded reports

Continue with Google

Continue with Email

Continue with Classlink

Continue with Clever
or continue with

Microsoft
%20(1).png)
Apple

Others
By signing up, you agree to our Terms of Service & Privacy Policy
Already have an account?
Similar Resources on Wayground
22 questions
Costos para la toma de decisiones: Costeo Directo
Quiz
•
University
21 questions
Group VS Team
Quiz
•
University
21 questions
MEMAHAMI SIKAP & PRILAKU WIRAUSAHAAN
Quiz
•
University
21 questions
Unit 2.3: Leadership and Management DP-WASS
Quiz
•
11th Grade - University
24 questions
Finanzas internacionales
Quiz
•
University
21 questions
Intro to Zakat
Quiz
•
4th Grade - University
30 questions
FILOSOFI PENDIDIKAN INDONESIA
Quiz
•
University
22 questions
Digital & Creative Economy
Quiz
•
University
Popular Resources on Wayground
20 questions
Brand Labels
Quiz
•
5th - 12th Grade
11 questions
NEASC Extended Advisory
Lesson
•
9th - 12th Grade
10 questions
Ice Breaker Trivia: Food from Around the World
Quiz
•
3rd - 12th Grade
10 questions
Boomer ⚡ Zoomer - Holiday Movies
Quiz
•
KG - University
25 questions
Multiplication Facts
Quiz
•
5th Grade
22 questions
Adding Integers
Quiz
•
6th Grade
10 questions
Multiplication and Division Unknowns
Quiz
•
3rd Grade
20 questions
Multiplying and Dividing Integers
Quiz
•
7th Grade
Discover more resources for Business
10 questions
Boomer ⚡ Zoomer - Holiday Movies
Quiz
•
KG - University
22 questions
FYS 2024 Midterm Review
Quiz
•
University
20 questions
Physical or Chemical Change/Phases
Quiz
•
8th Grade - University
20 questions
Definite and Indefinite Articles in Spanish (Avancemos)
Quiz
•
8th Grade - University
7 questions
Force and Motion
Interactive video
•
4th Grade - University
12 questions
1 Times Tables
Quiz
•
KG - University
20 questions
Disney Trivia
Quiz
•
University
38 questions
Unit 6 Key Terms
Quiz
•
11th Grade - University