Woolworths FOCUS GROUP QUESTIONS
Authored by Tadhg Crowley
Business
University
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21 questions
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1.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Our email is @s4885832@uq.edu.au
Do we have permission to record audio for this focus group?
Yes
No
2.
OPEN ENDED QUESTION
3 mins • Ungraded
Where do you shop for groceries?
Why do you shop there?
Evaluate responses using AI:
OFF
3.
OPEN ENDED QUESTION
1 min • 1 pt
Factors that affect where you shop - locality, quality, price.. ect.
Evaluate responses using AI:
OFF
4.
MULTIPLE CHOICE QUESTION
30 sec • Ungraded
Is fresh produce important when doing your grocery shopping?
Yes
No
5.
WORD CLOUD QUESTION
1 min • Ungraded
What is the first supermarket that comes to mind when you think "Fresh"?
6.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Does brand identity affect where you shop?
Of Course it does.
Yes, but not for everything
Brand Identity isn't a consideration for my shopping experience
I don't care about any brand identity for anything.
7.
WORD CLOUD QUESTION
2 mins • Ungraded
What Feelings come to mind when you think "Woolworths"?
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