SEM Unit 5 Quiz Review

The "event triangle" consists of all of the following EXCEPT

• the fan

• the sponsor

• the team

• the event

In event marketing, the event primarily provides sponsors with the opportunity to gain

• fans

• visibility

• discounts

• partnerships

The location where an event is held is referred to as the

• place

• area

• hot spot

• venue

During an event, the primary exchange that occurs between the fan and the event is

• money

• tickets

• entertainment

• engagement

Placing advertisements for an event on cars in a parking lot is an example of

• push marketing

• pull marketing

• personalized marketing

• mass marketing

The excitement surrounding an event that event marketers intentionally create is called

• buzz

• hype

• borrowed equity

• anticipation

All of the following are good ways for an event marketer to keep the social media buzz going even after an event EXCEPT

• posting pictures from the event

• direct messaging attendees

• encouraging attendees to tag themselves in event photos

• asking for feedback on the event

The model for expressing the relationship between commodities and consumers in event marketing is called the

• event square

• event triangle

• fan experience

• fan engagement

A fan is usually drawn to an event out of the desire for

• prestige

• charity

• competition

• entertainment

The first task of an event marketer is to

• attract attendees

• elicit sponsors

• organize staff

• plan a rehearsal