Market Research

What is Primary research?

• Research collected by another company

• Research collected first hand by the company

• Research that already exists

• Research collected in a primary school

What is primary research also known as?

• Desk Research

• Field Research

• Independent Research

• Group Research

What type of data involves numbers and figures?

• Quantitative

• Qualitative

Which type of data involves people's feelings and opinions?

• Quantitative

• Qualitative

Which of the following is NOT an example of primary research?

• Focus Groups

• Questinnaires

• Observations

• Newspapers

True or False: Primary research can be very expensive and time consuming.

• True

• False

True or False: primary research is very generic and not specific.

• True

• False

Which two of the statements are advantages of market research?

• Helps a business understand customers and competitors

• It can be very time consuming

• It could be difficult to analyse

• Helps a business create targeted marketing

Which three of the following are popular examples of segmentation?

• Age

• Sleeping pattern

• Income

• Gender

• Shoe size

Which two of the following statements are disadvantages of primary research?

• Many people don't like completing surveys

• You can find specific information

• Some people just say what they want you to hear

• The business has control over the research and results