Persuasive Strategies 1

True or False: You can only use one persuasive strategy at a time.

• True.

• False.

Which persuasive strategy does this ad use?

• glittering generalities

• bandwagon

• name calling

• loaded words

When you tell someone the next step to support your cause or product, what strategy is that?

• Call to Action

• Synergize

• Plain Folks

• Glittering Generalities

Which of these ads uses an endorsement?

• 
• 
• 
• 

If an ad is synergizing, that means it is...

• Using general positive words to make you feel happy

• Endorsed by a celebrity who says it's the only product they trust

• Saying their cause/ product helps other causes you care about

• Telling you what to do next

Which persuasive strategy is this ad using?

• Endorsement

• Glittering Generalities

• Synergy

• Plain Folks

Which persuasive strategy is this?

• loaded words

• glittering generalities

• synergy

• name calling

How is this ad using the plain folks strategy?

• It uses words like "you" and "local" to show it's for average people.

• It tells how using their product will help local agents.

• It shows a beautiful field to make us happy.

• It has an expert in it to convince us it's accurate.

Which persuasive strategy is this ad using?

• Synergy

• Endorsement

• Bandwagon

• Name Calling