Advertising and Marketing

What is a slogan?

• A picture used in an ad

• A catchy phrase used to promote a product

• music used in a comercial

• marketing and advertising research

Which of the following would be a "market segment" ?

• A psychological technique

• Men 20-40 years old

• PowerPoint Advertisement

• The use of "emulation"

What is "altruism" ?

• "friendly, helping behavior"

• a funny advertisement

• to desire to be like someone else

• anger

"Emulation" is used in advertising...

• by creating angry feelings.

• by causing laughter.

• to produce anger.

• for consumer who wants to be like a celebrity.

The product in advertising is:

• the slogan.

• the advertising technique.

• the item being sold.

• a market segment.

Which of the following is definitely not a purpose of advertising?

• to sell a product.

• to inform an audience.

• to convince an audience.

• to help the competition.

"Fear" is...

• sometimes used to sell a product.

• always used to sell a product.

• never used to sell a product.

Even if a product has been on the market for 100 years or more like Coca-Cola, why is it still important to advertise?

• Consumers have to be reminded and shown how Coca-Cola is better than it competition.

• Most people still have not heard of Coca-Cola.

• 100 years is too long to have a product involved in advertising.

• Advertising is no longer needed for Coca-Cola.

The "bandwagon" strategy is used to:

• show the consumer they want to be like others.

• make the consumer laugh.

• show the consumer what celebrities are doing.

• help the consumer analyze the product.

Advertising is created for which of the following?

• to teach consumers all about products and help them to analyze.

• to increase sales of a product and increase profits.

• to help the consumer see the best side of the competition.

• to hide the truth.