
Section 31.1 Vocab: Branding
Authored by Colton Wooldridge
Business
9th - 12th Grade
Used 1+ times

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12 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
is a name, term, design, symbol, or combination of these elements tat identifies a business, product, or service, and sets it apart from its competitors.
brand
brand name
trade name
brand mark
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
,or product brand, is a word, group of words, letters, or numbers that represent a product or service.
brand
brand name
trade name
brand mark
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
, or corporate brand, identifies and promotes a company or a division of a particular corporation.
brand
brand name
trade name
brand mark
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
incorporates a unique symbol, coloring, lettering, or design element.
brand mark
trade character
trademark
brand
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
is a specific type of brand mark, trade character, or a combination of these elements that is registered with the federal government and has legal protection.
brand mark
trade character
trademark
brand
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
also know as producer brands, are owned and initiated by national manufacturers or by companies that provide services.
national brands
private distributor brands
generic brands
brands
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
known as private brands, store brands, dealer brands, or private labels, are developed and owned by wholesalers and retailers.
national brands
private distributor brands
generic brands
brands
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