Sports and Entertainment Unit 1Test

The process of developing, promoting, and distributing products, or goods & services, to satisfy customers' needs & wants.

• marketing

• market concept

• sponsorship

• target market

A specific group of consumers that an organization selects as the focus of its marketing plan

• target market

• vendors

• demographics

• cross-promotion

approval or support of a product or idea, usually by a celebrity

• endorsement

• sponsorship

• product tie-in

• synergy

A payment for material that has been copyrighted, or legally declared as belonging to the creator.

• royalty

• revnue

• profit

• risk

The promotion of a company in association with a property

• sponsorship

• endorsement

• cross promotion

• product tie-in

___ includes advertising, publicity, personal selling and public relations.

• promotion

• demographics

• distribution

• products

__ on words, symbols, sounds, names, or colors that distinguish goods and services are registered with the USPTO.

• copyrights

• patents

• trademarks

• plans

Jerry promotes concerts, hockey games, and basketball games for the arenas in his area. How is Jerry's career classified?

• Fashion merchandising

• Sales manager

• Sports and entertainment marketing

• Travel and tourism

A person or group that observes the event

• sponsor

• participant

• spectator

• consumer

Manages all aspects of the marketing department

• Event Planner

• Sponsorship Manager

• Buyer

• Marketing Director