
Sports and Entertainment Unit 1Test
Quiz
•
Other
•
9th - 12th Grade
•
Medium
Stephanie McKoy
Used 7+ times
FREE Resource
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35 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The process of developing, promoting, and distributing products, or goods & services, to satisfy customers' needs & wants.
marketing
market concept
sponsorship
target market
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A specific group of consumers that an organization selects as the focus of its marketing plan
target market
vendors
demographics
cross-promotion
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
approval or support of a product or idea, usually by a celebrity
endorsement
sponsorship
product tie-in
synergy
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A payment for material that has been copyrighted, or legally declared as belonging to the creator.
royalty
revnue
profit
risk
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The promotion of a company in association with a property
sponsorship
endorsement
cross promotion
product tie-in
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
___ includes advertising, publicity, personal selling and public relations.
promotion
demographics
distribution
products
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
__ on words, symbols, sounds, names, or colors that distinguish goods and services are registered with the USPTO.
copyrights
patents
trademarks
plans
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