Sports and Entertainment Unit 1Test

Sports and Entertainment Unit 1Test

9th - 12th Grade

35 Qs

quiz-placeholder

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Sports and Entertainment Unit 1Test

Sports and Entertainment Unit 1Test

Assessment

Quiz

Other

9th - 12th Grade

Medium

Created by

Stephanie McKoy

Used 7+ times

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35 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The process of developing, promoting, and distributing products, or goods & services, to satisfy customers' needs & wants.

marketing

market concept

sponsorship

target market

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A specific group of consumers that an organization selects as the focus of its marketing plan

target market

vendors

demographics

cross-promotion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

approval or support of a product or idea, usually by a celebrity

endorsement

sponsorship

product tie-in

synergy

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A payment for material that has been copyrighted, or legally declared as belonging to the creator.

royalty

revnue

profit

risk

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The promotion of a company in association with a property

sponsorship

endorsement

cross promotion

product tie-in

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

___ includes advertising, publicity, personal selling and public relations.

promotion

demographics

distribution

products

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

__ on words, symbols, sounds, names, or colors that distinguish goods and services are registered with the USPTO.

copyrights

patents

trademarks

plans

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