E OBJ 3.01 MC

Marketers plan where they need to go and how to get there efficiently in order to

• lay out their strategies.

• agree upon a goal.

• measure their success.

• achieve satisfying connections.

Sawyer is a marketer who is planning his strategy. He most likely wants to choose a route that is

• efficient.

• straight.

• easy.

• reasonable.

Which of the following is an important characteristic of marketing tactics:

• The tactics should line up with marketing strategies.

• The tactics should support the marketing mix.

• The tactics should focus on customers.

• The tactics should bring in enough money.

Which of the following is the most likely obstacle for a marketer to encounter:

• Government regulations might change.

• A competitor might create an inferior product

• Profits might increase.

• A social media campaign might succeed.

Which of the following questions might marketers ask when they are working on the product element of marketing:

• What level of quality should be produced?

• How much should the product cost?

• Where should the product be sold?

• What media should be used to promote the product?

Which of the following things might a marketer do to achieve the company’s pricing objective of raising the product’s value in the customer’s eye:

• Order more of the product

• Lower the product’s price

• Decide how to package the product

• Ask a higher price for the product

Diana is deciding how much of a product to order and which firms to involve in the process. She is working on the __________ element of the marketing mix.

• place

• price

• product

• promotion

If a marketer changes one marketing mix element, s/he should expect that the __________ will also change.

• goal

• other elements

• product quality

• strategy

Before customizing the marketing mix, marketers should

• choose the vendors.

• decide the price.

• select the strategy.

• pick the product.