E OBJ 3.01 MC

E OBJ 3.01 MC

9th - 12th Grade

9 Qs

quiz-placeholder

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E OBJ 3.01 MC

E OBJ 3.01 MC

Assessment

Quiz

Business

9th - 12th Grade

Practice Problem

Hard

Created by

Andrea Cooper

Used 126+ times

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9 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketers plan where they need to go and how to get there efficiently in order to

lay out their strategies.

agree upon a goal.

measure their success.

achieve satisfying connections.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Sawyer is a marketer who is planning his strategy. He most likely wants to choose a route that is

efficient.

straight.

easy.

reasonable.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an important characteristic of marketing tactics:

The tactics should line up with marketing strategies.

The tactics should support the marketing mix.

The tactics should focus on customers.

The tactics should bring in enough money.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is the most likely obstacle for a marketer to encounter:

Government regulations might change.

A competitor might create an inferior product

Profits might increase.

A social media campaign might succeed.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following questions might marketers ask when they are working on the product element of marketing:

What level of quality should be produced?

How much should the product cost?

Where should the product be sold?

What media should be used to promote the product?

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following things might a marketer do to achieve the company’s pricing objective of raising the product’s value in the customer’s eye:

Order more of the product

Lower the product’s price

Decide how to package the product

Ask a higher price for the product

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Diana is deciding how much of a product to order and which firms to involve in the process. She is working on the __________ element of the marketing mix.

place

price

product

promotion

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