Pre-Assessment

The following are examples of peoples' basic needs, except:

• Recreation

• Clothing

• Shelter

• Food

Which of the following should be considered first by a prospective entrepreneur in choosing the right location for his/her store?

• Type of merchandise

• The access of the target customers

• The attractiveness of the store layout

• The prevailing prices of goods in the area.

Thong plans to put a "digi-print" studio in their locality. Which of the following will help him determine his plan for a success setting up of his business?

• Survey of consumer associations

• Checking for similar business to avoid competition

• Getting feedback on the quality of service

• Conduct a SWOT (Strength, Weakness, Opportunities and Threats) analysis

1. Joshua studies the population in his immediate community. He is doing this to ____

• identify his would be "suki"

• predict his biggest buyer

• select his favorite customers

• determine whom to sell his product or service

It is a process of gathering, analyzing and dispensing information for tactical or strategic purposes.

• environmental scanning

• invention

• innovation

• improvisation