Marketing Mix

Which of the following is NOT one of the 4Ps?

• Product
• Packaging
• Place
• Price

The 4 components of the Marketing Mix are Product, Price, People, and Place? False True

• False
• True

What is meant by 'place' in business?

• Where a business is
• Where a business sends products
• Where a business owner lives
• Where customers live

Another name for the 4 P's of Marketing

• Target Market
• Marketing Concept
• Marketing Mix
• Marketing

Deciding how much to make/sell would be: 

• Product
• Price
• Place
• Promotion

____________ relates to distribution of products. 

• Product
• Price
• Place
• Promotion

Creating a new commercial would be: 

• Product
• Price
• Place
• Promotion

Place

• An element of the marketing mix related to how to get the product from the producer to the customer

• The location of the business

• The positioning of a particular business within a geographical area

• The development of online sales

An electronic retailer, either by e-commerce or mobile commerce

• A retailer

• An e-tailer

• A high-street retailer

• An m-commerce retailer

ASOS is an example of

• Trade Unions

• Retailers

• E-tailers

• Wholesalers