Building a Brand

”Building a brand is best described as”?

• Keeping costs low enough so that your company will be profitable

• Determining who you are and how to message that information to create a lasting image of your company, product, and service in the marketplace

• Increasing your sales force so that your company has enough people available to sell your product to whomever wants it

• Doing the necessary research to decide where your company will be located

Which activity would be an example of strategic messaging for a new toy business?

• Placing a variety of ads for your business in a newspaper, hoping one will be noticed

• Carrying business cards and distributing them when asked about your business

• Advertising with a catchy song and bright colors during television cartoons

• Providing a place on your website for customers to leave reviews

Which list contains the correct elements of the branding process?

• Identifying, branding, marketing, reflecting

• Understanding, testing, marketing, applying

• Branding, labeling, advertising, selling

• Understanding, differentiating, identifying, applying

What part of the branding process relies on factors internal to an organization?

• Developing a mission and vision

• Creating a logo and tagline

• Crafting a social media strategy

• Executing a print advertising campaign

Which statement describes the relationship between branding and achieving goals?

• Once you have set and achieved a goal, you will begin building a brand.

• Businesses must be intentional about creating a brand that will support future goals.

• It is not possible to achieve a goal without first creating a brand.

• Branding usually has no effect on achieving goals.