
Marketing Mid-Term
Authored by Tiana Alexander
Business
9th - 12th Grade
Used 25+ times

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50 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Marketing is described as creating
Exchanges
Needs
Advertisements
Gaps
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following influences the process of determining price?
Customers perception of value
Publicity
Purchase location
Sales promotion
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a method used to communicate with customers?
Customer orientation
Personal selling
Manufacturing
Marketing concept
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following activities is an aspect of marketing a service?
Finding out customers favorite coffee flavors
Determining how much to charge for a haircut
Developing a new improved cell phone
Advertising the state of Michigan on television
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the marketing concept, whose point of view matters most?
Seller
Buyer
Marketer
Planner
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which marketing function involves creating the correct product mix for a business?
Product/service management
Marketing information management
Selling
Financing
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Making both buyers and sellers feel they are getting a good value is part of ________ function of marketing?
Promotion
Pricing
Financing
Purchasing
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