Marketing Mid-Term

Marketing is described as creating

• Exchanges

• Needs

• Advertisements

• Gaps

Which of the following influences the process of determining price?

• Customers perception of value

• Publicity

• Purchase location

• Sales promotion

Which of the following is a method used to communicate with customers?

• Customer orientation

• Personal selling

• Manufacturing

• Marketing concept

Which of the following activities is an aspect of marketing a service?

• Finding out customers favorite coffee flavors

• Determining how much to charge for a haircut

• Developing a new improved cell phone

• Advertising the state of Michigan on television

In the marketing concept, whose point of view matters most?

• Seller

• Buyer

• Marketer

• Planner

Which marketing function involves creating the correct product mix for a business?

• Product/service management

• Marketing information management

• Selling

• Financing

Making both buyers and sellers feel they are getting a good value is part of ________ function of marketing?

• Promotion

• Pricing

• Financing

• Purchasing

A product being in great demand is a factor that might encourage businesses to?

• Decrease inventory

• Contact competitors

• Adjust prices

• Gather information

The marketing function which involves the matching and satisfying of customers wants and needs with available goods or services is?

• Selling

• Market research

• Prospecting

• Purchasing

The marketing function that includes creating strategies to attract the target customer to a business is?

• Pricing

• Market information management

• Market planning

• Channel management