Marketing Mid-Term

Marketing Mid-Term

9th - 12th Grade

50 Qs

quiz-placeholder

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Marketing Mid-Term

Marketing Mid-Term

Assessment

Quiz

Business

9th - 12th Grade

Medium

Created by

Tiana Alexander

Used 25+ times

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50 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing is described as creating

Exchanges

Needs

Advertisements

Gaps

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following influences the process of determining price?

Customers perception of value

Publicity

Purchase location

Sales promotion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a method used to communicate with customers?

Customer orientation

Personal selling

Manufacturing

Marketing concept

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following activities is an aspect of marketing a service?

Finding out customers favorite coffee flavors

Determining how much to charge for a haircut

Developing a new improved cell phone

Advertising the state of Michigan on television

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the marketing concept, whose point of view matters most?

Seller

Buyer

Marketer

Planner

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which marketing function involves creating the correct product mix for a business?

Product/service management

Marketing information management

Selling

Financing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Making both buyers and sellers feel they are getting a good value is part of ________ function of marketing?

Promotion

Pricing

Financing

Purchasing

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