Media Theories

Explain what the Hypodermic Needle Theory is.

What message is the OMO advert “injecting” into women? What is it making them believe and accept?

• Men should also help with the house work.

• Women should not be housewives.

• Women should assume the role of house wife, and enjoy doing house work.

• Women should question whether or not they should work.

"The main character has black hair." This is a ....

• Denotation

• Connotation

• Stereotype

Connotations are elements that are arguable; elements that are personal to the viewer.

• True

• False

Write out the structure of Todorov's narrative structure.

Levi-Strauss believed that when studying narratives, clear ______ could be found to help the audiene understand what is happening and who the characters are.

Give an example of binary opposition that we see in films.

According to Propp's Spheres of Action, in Harry Potter, Harry would be the:

• Princess

• Hero

• Helper

• Donor

According to Propp's Spheres of Action, the "side-kick" character (eg: Ron in Harry Potter) would be the:

• Donor

• Princess/Prize

• Villain

• Helper

Explain what character types (Propp's Spheres of Action) we see in the OMO advert.