Headlines

How long should a headline be?

• 10 words or fewer

• 7 words or fewer

• 5 words or fewer

• one or two words

Which of the following is NOT something a headline should do?

• Be clearly understood by even the most distracted reader.

• Create enough interest that the reader wants to learn more.

• Accurately reflect the coverage on the accompanying page or spread.

• Include the name of the person that created the spread.

A good yearbook headline needs to be:

• accurate, clear, and concise

• misleading and confusing

• bold and in big, capitalized letters (all CAPS)

• Subdued and a little boring

The primary headline is followed by the:

• secondary headline (subhead)

• non-primary headline (NP heading)

• byline (who the spread is by)

• the story

Which of the following is NOT something a heading should do?

• include the name of the creator of the spread

• attract a great deal of attention

• leave any reader with curiosity and wanting to know more

• provide a clear, concise summation of what happened

Which of the following is NOT an idea for a headline?

• a pun

• a pop culture reference

• something obscure or unknown

• something humorous

Which of these is NOT a good step to take when trying to write a headline?

• Sum up the coverage in a single sentence.

• Google a headline that already exists.

• List five “key” words from the coverage. These should be nouns and verbs.

• Rewrite your sentence incorporating those keywords.

What is a great way to improve your yearbook headlines?

• consider the imagery present in the story

• use a thesaurus

• copy from a headline of a previous year's yearbook

• none of the above