Marketing Applications (U1): LAP-MK-019 Posttest A

Positive and negative results can often be directly related to a company’s

• taxes

• name

• actions

• location

Hope’s produce company accidentally sold several crates of spoiled vegetables. She immediately issued a statement to recall the product and apologize for the mistake. This is an example of which positive action companies should take?

• Protect business's reputation

• Align strategies and activities with goals

• Provide proper training for employees

• Use rational and emotional motivation to convince customers to buy

Morgan Health Supply Company wants to expand its product line this year. It uses its budget surplus to invest in new products rather than to remodel its offices. What positive action is the company demonstrating?

• Provide excellent customer service

• Align strategies and activities with goals

• Demonstrate corporate responsibility

• Utilize touchpoints to reinforce company image

Jordan just began his new job as a financial analyst. Processes and procedures at his new company are a little bit different from the last place he worked, so his first week will be spent learning the ropes. What positive action is his company demonstrating?

• Use rational and emotional motivation to convince customers to buy

• Protect business's reputation

• Communicate honestly within and outside business

• Provide proper training for employees

Karin is a sales representative for industrial office equipment. She always attempts to establish trust with each of her clients before asking them to buy. What positive company action is Karin demonstrating?

• Align strategies and activities with goals

• Protect business's reputation

• Provide proper training for employees

• Use rational and emotional motivation to convince customers to buy

Technological advances can help companies provide more customer service with fewer employees, but why must the companies be careful?

• Customers may feel they are losing their human touch

• Computers and telephones break down regularly

• Current employees may go on strike

• Technology cannot provide 24-7 service

Television advertisements, interactions with salespeople, and bills or invoices are all examples of

• corporate responsibility

• touchpoints

• market share

• emotional motives

Which of the following is an example of corporate responsibility:

• A company expands its facilities

• A company provides professional development for employees

• A company uses recycled materials in its products

• A company pays its taxes on time

Your company had total sales of $5 billion last year, while your industry as a whole sold $50 billion. Your company’s sales divided by total industry sales equals 10%, or your

• efficiency

• ethics

• market share

• brand value

When all employees are on the “same page” and working toward a common goal, businesses tend to be more

• ethical

• negative

• popular

• efficient