Work the Big Seven

Involves developing a product or service mix in response to market opportunities

• channel management

• marketing information management

• Pricing

• product service management

Determines activities, goals, and procedures necessary to carry out strategies to attract the target customer

• Product service management

• Promotion

• Market Planning

• Selling

Actually provides customers with the product they want

• Promotion

• Selling

• Product service management

• Channel Management

Gathers, accesses, synthesizes, evaluates, and disseminates information

• Channel Management

• Promotion

• Selling

• Marketing information management

Tags

CCSS.RI.9-10.2

CCSS.W.9-10.2

CCSS.W.9-10.8

Determines clients needs and wants through planned and personalized communication to influence purchasing decisions.

• Promotion

• Market Planning

• Channel Management

• Selling

Tags

CCSS.SL.9-10.1

Identifies, selects, monitors, and evaluates sales channels

• Marketing information management

• Market Planning

• Channel management

• Product service management

Tags

CCSS.W.9-10.7

Determines prices to maximize return and meet customers' perceptions of value

• Product service management

• Pricing

• Promotion

• Selling

Includes creating a marketing budget

• Product service management

• Marketing information management

• Selling

• Market planning

Tags

CCSS.W.9-10.2

CCSS.W.9-10.2D

CCSS.W.9-10.8

Determines product packaging

• Product service management

• Selling

• Marketing information management

• Market planning

Requires matching customer wants and needs with products that are available for sale

• Product service management

• Promotion

• Selling

• Pricing