Promotion Mix To Grab

Businesses like Samsung and Oppo advertise their product lines on Youtube and Instagram as well, which adds to their cost of production. This will eventually affect the . . . . . .

• Profit margin and the selling price.

• The sales revenue and the investment.

• The budgeting and the amount of loans.

• Fixed costs and variable costs.

The following is the common promotional activity of a brand in a supermarket you often visit . . . . . .

• Psychological pricing with prices such as IDR 19,999.

• Polite welcome greetings from the customer service staff.

• Direct selling through a sales promotion girl.

• Arrangement of the shelves.

Which promotional activity below that costs the highest to a bedding business?

• Instagram ads.

• Billboard by a strategic road.

• Ads in the news portal.

• Facebook feed.

To differentiate a product through branding is also one way to promote. One aim of branding is . . . . .

• To win a competition in the market.

• To provide customers specifications to refer to.

• To create an image or identity the consumers can relate to.

• To monopolise the market.

Check two effective advertising media for a trendy shoe store:

• Social media.

• Online marketplace.

• Newspaper.

• Influencers.

Price discrimination that sets different prices for different consumer groups can be socialised and reiterated through advertisement as it can increase the consumers' . . . . . .

As the product lifecycle is growing, the promotional activity should convince customers to make repeat purchases, which is possibly earned through a persuasive advertising that builds the . . . . . .

• Product differentiation.

• Unique selling point.

• Inelastic PED.

• Brand identity.

As the product declines through the cycle, the promotional activity may strengthen its sales promotions that can be in the forms of . . . . . . .

• Pamphlets and flyers.

• BOGOF.

• Direct discount.

• Exhibition and sponsorship.

The launched product(s) may have flaws and complaints from either the reviewers or the consumers themselves. One promotional activity to minimise the negative effect is by . . . . . .

The niche marketed product needs to be promoted in a way that doesn't burden the budgeted cost and doesn't concern on the size of audience. In the matter of fact it needs to concentrate on the consumer profile or its segmented customer base. Two promotional activities below would be likely to be opted for those reasons:

• Exhibitions.

• Banners.

• Personal selling.

• TV advertising.