McDermott's Lecture Quiz - Lecture 5

1. Which of the following is NOT true about visual arguments?

• (a) Images are used to create meaning and to suggest the argument

• (a) Word are not use to communicate the claim and suggest the conclusion

• (a) Both the premises and conclusion of an argument are explicitly presented

• Advertisement is a popular means of communicating messages through visual arguments

• Answer option 3

1. Which of the following are the MOST common features of visual arguments?

• Colours and shapes

• Icons and symbols

• Figures and numbers

• Data and information

All of the following are true about visual arguments EXCEPT

• Word are never used in visual arguments

• Conclusions in visual arguments are often implicit

• Components of visual arguments are often symbolic

• Analysing visual arguments means interpreting information on multiple levels

Which of the following is NOT a type of evidence used in visual arguments?

• Statistics

• Examples

• Premises

• Empirical facts

A visual argument which uses expert testimonial would MOSTLY make use of

• Ethos appeal

• Logos appeal

• Pathos appeal

• All of the above

To produce an image that effectively conveys an intended message, the creator of the image relies on the target audience’s beliefs, attitudes and previous knowledge. The is referred to as the creator’s

• Assumptions

• Argumentation

• Beliefs

• Conceptualization

Which of the following is NOT a consideration that you would make when evaluating visual arguments?

• Is the evidence fair and credible

• Is the evidence relevant and adequate

• Does the evidence relate directly to the issue and claim

• Is the evidence presented in attractive colours to make the claim clear

The scholar who is credited with introducing the concept of rhetorical appeals is

• Aristotle

• Demosthenes

• Plato

• Socrates

The term “rhetoric” may BEST be described as any

• type of discourse intended to inform

• type of discourse aimed at persuading

• type of discourse intended to motivate

• type of discourse aimed at informing, persuading or motivating

Techniques used by a writer, speaker or creator to convey a message regardless of what the aim of the message is referred to as

• Argumentation

• Rhetoric

• Organizational appeals

• Rhetorical strategies