Tourism Marketing SPECIAL EXAM

What is the best definition for marketing?

• The action or business of promoting and selling products or services, including market research and advertising.

• Marketing is the process of getting potential clients or customers interested in your products and services.

• Both A & B

• None of the above

What does tourism actually selling?

• Products

• Services

• Both A & B

• None of the above

Which of the following characteristics of tourism states that tourism products cannot be touched, smelled, tasted, felt nor hears prior to the purchase?

• Tangible

• Intangible

• Variable

• Perishable

Which of the following characteristics of tourism states that tourism product cannot be separated from the consumer?

• Seasonal

• Variable

• Substitutable

• Inseparable

Which of the following characteristics of tourism states that tourism product is one of the most highly perishable of products?

• Seasonal

• Non Perishable

• Perishable

• Variable

Which of the following characteristics of tourism states that the tourism experience is likely to be different depending on when the product is availed, who one is with, and how the service providers deliver the service at the time of consumption?

• Substitutable

• Seasonal

• Inseparable

• Variable

This involves an analysis of the marketing environment in relation to the potentials of one’s business.

• Marketing Analysis

• Marketing Planning

• Marketing Operations

• Monitoring and Control

This involves the setting up of objectives and an evaluation of the milestones that the company has reached.

• Marketing Analysis

• Marketing Planning

• Marketing Operations

• Monitoring and Control

It is vital because it gives companies detailed analysis of past project data.

• Marketing Operations

• Monitoring and Control

• Both A & B

• None of the above

This process involves the challenging part of implementing the planned strategic and tactical campaigns by coordinating with all stakeholders.

• Marketing Operations

• Monitoring and Control

• Both A & B

• None of the above