Intro Unit 4 Game Day

The publicity, loyalty, and prestige athletic teams bring their schools is very important.

• True

• False

_________is an organizational functions & set of processes for creating, communicating & delivering value to customers & managing customer relationships.

• Promotion

• Marketing

• Place

• Price

The 4 Ps of marketing are Product, Price, Promotion, & People.

• True

• False

Together the 4 Ps combine to form what marketers call a marketing _____.

• Plan

• Design

• Mix

• Portfolio

________is the ongoing effort of sponsors to keep their brand or product at the forefront of fans' minds.

• Sponsorship

• Promotion

• Brand Awareness

• Advertisement

The goal of all sponsorship is that companies want you to remember them.

• True

• False

Which of the following is not a media channel?

• Television

• Newspaper

• Radio

• All of the above are media channels

A _______________is primary group of people a company chooses to market toward.

• Main Audience

• Focus Audience

• Main Market

• Target Audience

Most collegiate teams are sponsored by a company.

• True

• False

___________means that the advertisement is artificially placed so that the viewer can see it, but it does not really exist.

• Subliminal

• Superimposing

• Awareness

• Messaging