Hospitality I Unit 4 Marketing & Selling in Travel & Tourism

Which of the following defines culture?

• Person or group of people who are traveling together

• Choice of the weather, landscape & style of accommodation

• What the traveler would like to do during the vacation

• Living style, ritual, language. & religion of the travel destination

Jason would like to go to the beach for his vacation. He narrows down the choices of destinations by which factor?

• Types of Activities

• Types of Accommodation

• Landscape

• Weather

Cruises can be 2 to 3 times more expensive during summers compared to winters, this is caused by which factor?

• Seasonal Influences

• Events

• Geographic Locations

• Currency

Which of the following is NOT determined by geographic locations?

• Climate

• Landscape

• Living Habits

• Currency

Which of the following types of tour packages is ideal for people who want some freedom but still like to have convenience of a tour guide?

• Fully Escorted Tour

• Locally Hosted Tour

• Independent Tour

• Study Abroad Tour

Emily would like to stay in a place where she can interact with local people & experience their culture, which of the following accommodations should she choose?

• Hotel

• Motel

• Guesthouse

• Campsite

Which of the following types of restaurants have no wait service?

• Fast Food Restaurants

• Casual-Dining Restaurants

• Fine-Dining Restaurants

• Buffet Restaurants

The Yellow Stone National Park is an example of which of the following types of attractions?

• Cultural Attraction

• Natural Attraction

• Event

• Entertainment

Which of the following steps in the selling process involves asking particular questions to see if the product or service is a good for a potential customer?

• Prospecting

• Qualifying

• Understanding Customers

• Overcoming Objections

When a sales person asks a customer, "would you like to stay in a guesthouse or in a hotel," which of the following sales closing techniques is being used?

• Offering a service

• Providing a discount

• Giving a choice

• Offering an incentive