Market Research

What type of data below is Quantitative data?

• I feel annoyed

• 2 out of 5 students had red pens

• students used red pens

• red pens are used by students

What type of data is Qualitative data?

• 1 out 3 students use red pens

• I think red pens are better

• red pens are used by students

• red is a colour

What type of market research is primary?

• Government reports

• Focus groups

• Research papers

• News articles

What type of market research is primary?

• Questionnaires

• Reports

• Research papers

• News articles

What is an advantage to using focus groups?

• Provides quality responses

• Random people engaged with

• Incorrect answers

What type of data can I get from a Questionnaire?

• Qualitative

• Quantitive

What is an advantage to observations?

• People may not be aware so natural behaviour happens

• Takes time to complete

• Observer may miss information

• results can be hard to analyse

What is a disadvantage to telephone interviews

• Own opinions can be expressed.

• Can feature a variety of questions

• Questions need to be very clear so they can be answered

• quick to gather information

What is an advantage to primary research?

• Results are specific to the business.

• Time consuming

• Costs the business money

• Poor design produces poor results

What is a disadvantage to primary research?

• Time consuming

• Available when needed

• Information is relevant

• Information is correct