Relevance of Qualitative Research

Method that involves recording the behavioural pattern of people, objects and events in a systematic manner to obtain information about the phenomenon of interest

• Observation

• Online Survey

• Schedules

• Warranty Cards

Qualitative methods are probably the oldest of all the scientific techniques, the method of qualitative research is:

• Questionnaire

• Attitude Scales

• Depth Interview

• Observation

What is qualitative data?

• Data involving numbers
• Data involving information with no numbers
• Data with information that involves business' marketing strategies 
• data involving colors

Seeks open-ended responses. Answers questions about “why” and “how"

• Qualitative Research
• Quantitative Research
• Survey
• Questionnaire 

It is a systematic and a scientific process of inquiry or investigation.

• Science

• Mathematics

• Arts

• Research

Why is research scientific?

• It follows a specific system of inquiry.

• It answers mathematical question.

• It is based on facts.

• It is based on personal opinion.

1. Why is research systematic?

• It follows your subjective opinion about things.

• It gives you accurate answers to scientific problems.

• It is logical.

• It follows a specific system.

Which of the following characteristics of research describes that research follows a certain logical sequence?

• Controlled

• Systematic

• Logical

• Scientific

Which of the following characteristics of research describes that research is extremely thorough and careful?

• Valid

• Verifiable

• Rigorous

• Systematic

Which of the following characteristics of research describes that research should be based on life experiences and observations?

• Empirical

• Valid

• Rigorous

• Critical