Retail

What is Retail Design?

• THE CLIENT + RETAIL BUSINESS

• RETAIL BUSINESS + THE CLIENT

• THE INDIVIDUAL + RETAIL BUSINESS

Basic Retail Store Programming Considerations

• •Store type / locations

• •Schedule / budget

• •The context of the location

• •Styles & Trends

Net Selling Area:

Space used by customers incl.

• display shelves, fitting rooms, cash counters & gift wrap areas

• Show windows, storage rooms, lockers & cashiers space

Area immediately adjacent to selling space for stock reserves

• Stockroom

• Boutique

• Aisle

• Checkout

• [A] Assortment display [B] Item display

• [A] Item display [B] Assortment display

• [A] Item display [B] Associated display

Retail design is primarily a specialized practice of architecture and interior design, however it also incorporates elements of

(a)  

(a)   Area:

For store functions incl. Show windows, storage rooms, lockers & cashiers space

Site Selection

Analysis of c_____ , s_____, access & p_____ limitations

(a)  

Establishing an Image

Image: a brand's personality immediately recognizable by the consumer

[ ____ ] [ ____ ] & develop an appropriate & imaginative design with a compelling appeal for them

(a)  

Principles of Merchandising

Area allocation: Net Selling Area (?? % of GFA Gross Floor Area)

• 85%

• 75%

• 80%

• 70%