Customer Loyalty

What is customer loyalty?

• Customer loyalty is a customer's willingness to repeatedly return to a company to conduct some type of business due to the delightful and remarkable experiences they have with that brand.

• Customer loyalty is a customer's willingness to return to a company due to the affordable prices that the company offered.

• Customer loyalty refers to the ability of a company or product to retain its customers over some specified period.C

• Loyal customers are the ones who only buy your products when they are on sale and recommend your offerings to friends.

What are the roles of customer loyalty?

• Retaining customers easier

• Getting more customer referrals

• Providing great reviews on social media

• All of the above

Choose the correct order of the ladder of customer loyalty.

• Suspect, Prospect, Client, Customer, Advocate

• Prospect, Suspect, Client, Customer, Advocate

• Suspect, Prospect, Customer, Client, Advocate

• Suspect, Prospect, Advocate, Client, Customer

People who read or hear an ad, take a look into a brochure, or encounter some other type of promotion. Who are they on the ladder of customer loyalty?

• The suspect

• The prospect

• The customers

• The advocate

People make a purchase from the respective company, either a product or a service. Who are they on the ladder of customer loyalty?

• The client

• The customers

• The advocate

• The prospect

People come back to the business and make ongoing purchases. Who are they on the ladder of customer loyalty?

• The client

• The customers

• The advocate

• The prospect

People are so happy about your product/service that they not only buy from you again and again but also tells others about you. Who are they on the ladder of customer loyalty?

• The prospect

• The client

• The customers

• The advocate

What things should the company do to build customer loyalty?

• Reward loyal customers with a loyalty program

• Make customer care a priority for the brand

• Encourage customers to give feedback and act on the product/service

• Make customer discounts

• All of the above

What factors are used to measure customer loyalty?

• Lifetime value

• Time

• Interests

• Referrals

Choose the appropriate ways below to increase customer loyalty.

• Make the loyalty program visible on the site

• Use terms to fully describe the functionality of the product or service

• Offer flexible payment plans

• Limit contact with customers after purchase