CHAPTER 3 MKT310

Types of public relations include Corporate Public Relations, Voluntary Public Relations, Government Public Relations and Consultancy Public Relations.

• True

• False

Public Affairs, Consumer Relations and Press Agentry are NOT part of the activities in corporate public relations.

• TRUE

• FALSE

Recruiting involves maintaining good governmental relations by initiating discussions, debates and the free interchanges of ideas to ensure mutual understanding.

• TRUE

• FALSE

Producing sound products or reliable services that don’t threaten the environment is part of Corporate Social Responsibility (CSR).

• TRUE

• FALSE

One advantage of becoming a socially responsible company is to promote human welfare by helping social systems adapt to changing needs and environment.

• TRUE

• FALSE

Voluntary public relations can be divided into three types namely Public Interest Voluntary Organization, Public Service-oriented Voluntary Organization and Public Product-oriented Voluntary Organization.

• TRUE

• FALSE

Role promotion, client service and fund raising are some of the public relations activities of the voluntary organization

• TRUE

• FALSE

The leader of the program should NOT have strong command of a particular language, good planning and strong management skills to ensure the success of the campaign of fundraising.

• TRUE

• FALSE

Corporate public relations consists of three departments namely Film Department, Broadcasting Department and Radio broadcast.

• TRUE

• FALSE

Main sources for fund raising include government grants, annual knock on the door appeals, telethons and special events.

• TRUE

• FALSE