Product Branding

The Gucci logo would be an example of their ______.

• Trade name

• Brand Mark

• Trade Character

• Trade Mark

The Pillsbury Doughboy would be an example of an _______.

• Trade name

• Brand mark

• Trade character

• Trademark

Walgreens makes and sell their own brand of medicine. This would be an example of what type of branding?

• National brands

• Private brands

• Generic Brands

Several years ago, Jordan sold its company to Nike. Nike has ______ the Jordan brand.

• Mixed

• Licensed

• extended

Betty Crocker recently made a brownie mix that introduced a new Hershey's flavor. Betty Crocker and Hershey’s have created an _______.

• Brand extension

• Mixed Brand

• Co-Brand

• Brand License