Consumer Decision Making

Occurs when a customer uses a careful, methodical decision-making process when making an expensive, infrequent purchase

• Routine Decision Making

• Limited Decision Making

• Extensive Decision Making

Frequently purchased, low-cost products that require little thought

• Routine Decision Making

• Limited Decision Making

• Extensive Decision Making

The consumer spends a moderate amount of time to collect and compare information about an unfamiliar product or brand

• Routine Decision Making

• Limited Decision Making

• Extensive Decision Making

This item most likely requires...

• Routine Decision Making

• Limited Decision Making

• Extensive Decision Making

This item most likely requires...

• Routine Decision Making

• Limited Decision Making

• Extensive Decision Making

This item most likely requires...

• Routine Decision Making

• Limited Decision Making

• Extensive Decision Making

This item most likely requires...

• Routine Decision Making

• Limited Decision Making

• Extensive Decision Making

This item most likely requires...

• Routine Decision Making

• Limited Decision Making

• Extensive Decision Making

This item most likely requires...

• Routine Decision Making

• Limited Decision Making

• Extensive Decision Making

This item most likely requires...

• Routine Decision Making

• Limited Decision Making

• Extensive Decision Making