Rural Marketing

Name

The predominance of agriculture in the income pattern results in rural demand being_________________.

Phase III in the evolution of rural marketing belongs to the time period

• 1960-1980s

• 1990s-2010s

• Before 1960s

• 1980s-1990s

Which of the following is not a challenge or problem of Indian Rural Markets

• Many Languages and Diversity in culture

• Underdeveloped People and Underdeveloped Markets

• Rural Sales Management

• Increasing sale of Branded Products

Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

• the marketing environment

• the cultural environment

• strategic planning

• the marketing mix

You are directed to study the demographic, economic, natural, technological, political, and cultural factors that are larger societal forces affecting your company. What are you studying?

• the macroenvironment

• the marketing mix

• the microenvironment

• the global environment

Which of the following is NOT a type of factor in a company's macroenvironment?

• demographic

• economic

• technology

• competitor

The macro-environment is usually out of the company's control.

• True

• False

The ______________________ consists of the actors and forces outside marketing

that affect marketing management’s ability to develop and maintain successful

relationships with its target customers.

• marketing organization

• marketing system

• marketing network

• marketing environment

Which of the following is a force that does NOT affect the Microenvironment?

• The company

• The Suppliers and Intermediaries

• Customers

• The economic environment