Rural Marketing

Rural Marketing

University

15 Qs

quiz-placeholder

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Rural Marketing

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Assessment

Quiz

Other

University

Medium

Created by

Reetika Bhardwaj

Used 320+ times

FREE Resource

15 questions

Show all answers

1.

OPEN ENDED QUESTION

1 min • 1 pt

Name

Evaluate responses using AI:

OFF

2.

FILL IN THE BLANK QUESTION

1 min • 1 pt

The predominance of agriculture in the income pattern results in rural demand being_________________.

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Phase III in the evolution of rural marketing belongs to the time period

1960-1980s

1990s-2010s

Before 1960s

1980s-1990s

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following is not a challenge or problem of Indian Rural Markets

Many Languages and Diversity in culture

Underdeveloped People and Underdeveloped Markets

Rural Sales Management

Increasing sale of Branded Products

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

the marketing environment

the cultural environment

strategic planning

the marketing mix

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

You are directed to study the demographic, economic, natural, technological, political, and cultural factors that are larger societal forces affecting your company. What are you studying?

the macroenvironment

the marketing mix

the microenvironment

the global environment

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following is NOT a type of factor in a company's macroenvironment?

demographic

economic

technology

competitor

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