Rural Marketing
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Other
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University
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Reetika Bhardwaj
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15 questions
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1.
OPEN ENDED QUESTION
1 min • Ungraded
Name
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2.
FILL IN THE BLANK QUESTION
1 min • 1 pt
The predominance of agriculture in the income pattern results in rural demand being_________________.
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Phase III in the evolution of rural marketing belongs to the time period
1960-1980s
1990s-2010s
Before 1960s
1980s-1990s
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following is not a challenge or problem of Indian Rural Markets
Many Languages and Diversity in culture
Underdeveloped People and Underdeveloped Markets
Rural Sales Management
Increasing sale of Branded Products
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?
the marketing environment
the cultural environment
strategic planning
the marketing mix
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
You are directed to study the demographic, economic, natural, technological, political, and cultural factors that are larger societal forces affecting your company. What are you studying?
the macroenvironment
the marketing mix
the microenvironment
the global environment
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following is NOT a type of factor in a company's macroenvironment?
demographic
economic
technology
competitor
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