What is the purpose of this ad?

• To entertain

• To persuade

• To scare

• To inform

Who is the target audience? (Can choose more than 1)

• Elderly people

• Children

• Adults

• Babies

What is the character on the packaging?

What is the purpose of the character?

What is this?

• Product Name

• Image

• Copy text

• Logo

What is this?

• Copy text

• Facts

• Product Name

• Image

Fibre Flakes is an example of what?

• Alliteration

• Rule of 3

• Catch Phrase

• Exaggeration

“Cut out and send in 5 bag tokens...“ is an example of what

• Repetition

• Noun group

• Prepositional Phrase

• Command

Describe the visual elements used in this ad.

Why have the visual elements been used? Think about what they make the customer think.