SEM1 Obj. 2.05 & 2.06 Data

What type of marketing information might a business obtain by monitoring sales invoices?

• Service tactics

• Profit margin

• Sales territory

• Customer profiles

What information is usually contained in a database about competitors?

• Budget structure

• Production Techniques

• Advertising media

• Creative strategy

Which internal records might a business use to analyze information regarding customer satisfaction levels?

• Expense reports

• Debit receipts

• Credit reports

• Comment cards

What internal records do many businesses monitor in order to obtain useful marketing information?

• Sales reports

• Trade journals

• Industry projections

• Print advertisements

A professional soccer league is considering an expansion team in a certain city. What is the best online secondary source to obtain current demographic information about the location?

• Youth magazine

• Government Census

• National news outlet

• Sporting goods association

Which might a sports or an event organization search to obtain marketing information?

• Foundations

• Media

• Newsletter

• The Internet

What type of competitor information is important for sports or event organizations to maintain in a database?

• Consumption

• Demographics

• Market size

• Price lists

A sports or an event marketer is having difficulty finding data about a competitor. The financial records of competitors are unavailable for public access. Which disadvantage of secondary research does this situation illustrate?

• It can be out of date.

• It can be incomplete.

• It can be costly.

• It can be time consuming.

Which is a reason why businesses should regularly monitor their internal records that contain marketing information?

• To compile regulatory data

• To review employment trends

• To analyze product performance

• To prioritize investment goals

Primary research includes collecting data for which situation?

• Marketers across the industry to use

• Informational purposes only

• The current research project

• Understanding the economic cycles