Persuasion: Week 1 Review

What does it mean to persuade?

• convince

• all of these

• provide a sound reason for

• induce

What does media literacy mean?

• to have a lot of posts on Facebook

• to have many social media accounts

• the ability to read/write/analyse media texts

What is one thing this class is not about?

• creating an instagram account

• Become empowered/ informed digital citizens

• Understand how media affects us/our society

• Avoid being manipulated/persuaded by media texts

What is a soft sell?

• focus on how the product could improve the consumer’s life

• showing products that are on sale

• puts pressure on the consumer to buy

What is a hard sell?

• trying to promote a product that is difficult to sell

• puts pressure on the consumer

• focus on how the product can improve the consumer's life

What does PSAs stand for?

• Public Service Announcements

• Public Service Awareness

• Personal Security Announcements

The target audience for this ad is:

• young children

• young adults

• senior citizens

Which one does NOT mean implicit

• when something is not obvious

• when something is implied

• when something is clear

What does explicit mean?

• something only adults should see

• something that is clear and obvious

• something that is vague

How many elements are in a print advertisement layout?

• 8

• 5

• 12