The Business of Halloween

Halloween spending is up this year? Guess how much per person.

• $86.79

• $111.03

• $51.78

• $92.12

TOTAL retail Halloween spending is estimated to be...

• $148M

• $600M

• $3M

• $53M

What year set the record for total Halloween spending, at $9.1B?

• 2011

• 2003

• 2017

• 1999

Based on past average, how much do Americans spend on Halloween candy?

• $1.3B

• $2.8M

• $1.9M

• $2.6B

What % of Americans purchase Halloween candy?

• 90%

• 75%

• 50%

• 30%

Despite COVID, what % of people plan to give out candy this year to trick or treaters?

• 25%

• 50%

• 62%

• 87%

How much do Americans typically spend on Halloween decor?

• $1.7M

• $2.7B

• $2.1M

• $1.3B

The top 3 anticipated costumes for this year (based on sales thus far) are:

• Mermaid

• Witch

• Flo from Progressive

• Vampire

• Cat

The top costume for kids this year (based on sales thus far) is:

• Spiderman

• Clown

• Witch

• Princess

Millennials (people ages 23-28) are the largest growing market to buy:

• candy

• political costumes

• pet costumes

• scary props