Refers to the elements of a speech that reflect on the particular character of the speaker or the speech's author; commonly translated as the credibility or trustworthiness of the speaker

• Ethos

• Pathos

• Logos

• Kairos

Refers to the content of a speech and how it is organized (its structure); commonly translated as the logic or reasoning of an argument

• Ethos

• Pathos

• Logos

• Kairos

Refers to the elements of a speech that appeal to an audience's sensibilities; commonly translated as an emotional appeal

• Ethos

• Pathos

• Logos

• Kairos

Refers to the window of opportunity during which something could happen; commonly translated as the right or opportune moment of a speech or 'the supreme moment'

• Ethos

• Pathos

• Logos

• Kairos

The person making the argument

• Speaker

• Occasion

• Audience

• Purpose

• Subject

The time, place, and context of the argument

• Speaker

• Occasion

• Audience

• Purpose

• Subject

The person or people to whom the argument is addressed; should consider their interests and concerns

• Speaker

• Occasion

• Audience

• Purpose

• Subject

What the speaker hopes to accomplish; the desired outcome of the argument

• Speaker

• Occasion

• Audience

• Purpose

• Subject

The issue/topic at question

• Speaker

• Occasion

• Audience

• Purpose

• Subject

The act or process of arguing, reasoning, or discussing; a coherent series of reasons, statements, or facts intended to support or establish a point of view

• argument

• claim

• supporting evidence

• counterclaim

• counterargument