Unit 4 Marketing & Advertising Review

Any effort to inform, persuade, or remind potential customers about a business's products or services is part of the (a)   function.

The collection and analysis of information aimed at understanding the behavior of consumers in a certain market is called (a)   .

The (a)   point is the point at which total revenues, or sales, equal total costs and expenses of developing an doffering a product.

Deciding how much to charge for a product or service so that a business can make a profit is called (a)   .

The 4 strategies used to reach a target market: product, place, price, and promotion are called:

• Persuasive techniques

• Marketing mix

• Financing

• Generating ideas

• Evaluating customer acceptance

Slogan, repetition, expert opinion, bandwagon, testimonial, and appeals to emotion are all

• Persuasive techniques

• Marketing mix

• Financing

• Generate ideas

• Evaluating customer acceptance

This is the last step of product development

• Persuasive techniques

• Marketing mix

• Financing

• Generate ideas

• Evaluating customer acceptance

This is the first step of product development

• Persuasive techniques

• Marketing mix

• Financing

• Generate ideas

• Evaluating customer acceptance

Getting the money that is necessary for setting up and running a business is called

• Persuasive techniques

• Marketing mix

• Financing

• Generate ideas

• Evaluating customer acceptance

The public promotion of something such as a product, service, business, or event, to attract or increase interest.

• Market reseasrch

• Break-even

• Demographics

• Advertising