RETAIL2

What is Visual Merchandising?

Visual Merchandising can refer to w_____ displays , s_____ displays or s_____ displays

The best shop interiors effectively combine p______ ID elements with changeable/s______ Visual Merchandising Display elements

In visual merchandising, products are typically displayed in such a way as to attract consumers from the intended market by drawing attention to the product’s ....

• bad feature and problems

• best features and benefits

• acceptable features and benefits

When changing window display theme, is it preferable to change store interior theme as well?

• Yes

• No

Window Displays

Use p_____ , i_____, s_____ and products to convey an idea/ message to help connect customers with products

Place your popular or targeted products between .....

• floor level and eye level

• eye level and knee level

• eye level and waist level

Retailers update shop displays periodically to refresh shoppers’ interest in the Brand.

Which Display Strategies is this referring to?

• Eye-catching & Creative

• Tell a Story, Communicate a Message

• Seasons & Festivals

Eye-catching & Creative

Effective retail interiors take into account the importance of attractive Displays to capture shoppers’ a_______ u_______ c_______ c_______ that link back to the Brand identity

Considerations for choosing materials for retail visual merchandising:

• High traffic or low traffic area

• Display for interior or exterior

• Budget

• Environmental impact

Place your most profitable items at

• knee level

• eye level

• waist level

• shoulder level