
Marketing- Chapter 17 Quiz
Quiz
•
Business
•
9th - 12th Grade
•
Medium
Lenzi O'Connor
Used 3+ times
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25 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
______ promotion is a method used to create a favorable image for the business.
Product
sales
institutional
public
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a type of promotion in the promotional mix?
Advertising
Direct marketing
Public relations
Institutional promotion
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When a message or announcement is sent to media outlets it is called a
publicity statement
news release
public relations announcement
social media post
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is a disadvantage of publicity?
It can create awareness of products/services
It can create a positive perception of the organization
It can maintain the positive image of a business
It is not controlled by the business
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
______ is a form of nonpersonal promotion in which companies pay to promote ideas, goods, and services.
sales promotion
advertising
direct marketing
social media
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A person who tries to influence general opinion and create a favorable public image for an organization would be employed as a
social media coordinator
personal sales representative
public relations expert
press analyst
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The push policy is directed at who?
consumers
retailers
business owners
manufacturers
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