Marketing- Chapter 17 Quiz

Marketing- Chapter 17 Quiz

9th - 12th Grade

25 Qs

quiz-placeholder

Similar activities

Ulangan Bab 2 Peluang Usaha

Ulangan Bab 2 Peluang Usaha

11th Grade

20 Qs

My Leadership Skills

My Leadership Skills

9th - 12th Grade

22 Qs

Motivation and Innovation Theories

Motivation and Innovation Theories

11th Grade

20 Qs

ESB Domain 2 Lesson 3

ESB Domain 2 Lesson 3

9th Grade

20 Qs

Business managements Multiple Choice Questions

Business managements Multiple Choice Questions

9th - 12th Grade

20 Qs

11 Accounting Quiz 4

11 Accounting Quiz 4

11th Grade

20 Qs

Housekeeping 1 PRETEST_CVCITC_SHS

Housekeeping 1 PRETEST_CVCITC_SHS

11th Grade

20 Qs

MODULE 3 - POST-TEST - BASIC ACCOUNTING

MODULE 3 - POST-TEST - BASIC ACCOUNTING

10th Grade

20 Qs

Marketing- Chapter 17 Quiz

Marketing- Chapter 17 Quiz

Assessment

Quiz

Business

9th - 12th Grade

Medium

Created by

Lenzi O'Connor

Used 3+ times

FREE Resource

AI

Enhance your content in a minute

Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...

25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

______ promotion is a method used to create a favorable image for the business.

Product

sales

institutional

public

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a type of promotion in the promotional mix?

Advertising

Direct marketing

Public relations

Institutional promotion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When a message or announcement is sent to media outlets it is called a

publicity statement

news release

public relations announcement

social media post

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is a disadvantage of publicity?

It can create awareness of products/services

It can create a positive perception of the organization

It can maintain the positive image of a business

It is not controlled by the business

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

______ is a form of nonpersonal promotion in which companies pay to promote ideas, goods, and services.

sales promotion

advertising

direct marketing

social media

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A person who tries to influence general opinion and create a favorable public image for an organization would be employed as a

social media coordinator

personal sales representative

public relations expert

press analyst

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The push policy is directed at who?

consumers

retailers

business owners

manufacturers

Create a free account and access millions of resources

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?