Marketing- Chapter 17 Quiz

______ promotion is a method used to create a favorable image for the business.

• Product

• sales

• institutional

• public

Which of the following is NOT a type of promotion in the promotional mix?

• Advertising

• Direct marketing

• Public relations

• Institutional promotion

When a message or announcement is sent to media outlets it is called a

• publicity statement

• news release

• public relations announcement

• social media post

Which is a disadvantage of publicity?

• It can create awareness of products/services

• It can create a positive perception of the organization

• It can maintain the positive image of a business

• It is not controlled by the business

______ is a form of nonpersonal promotion in which companies pay to promote ideas, goods, and services.

• sales promotion

• advertising

• direct marketing

• social media

A person who tries to influence general opinion and create a favorable public image for an organization would be employed as a

• social media coordinator

• personal sales representative

• public relations expert

• press analyst

The push policy is directed at who?

• consumers

• retailers

• business owners

• manufacturers

Which of the following is not a goal of promotional activities?

• to create sales

• to be realistic

• to build awareness

• to set prices

Fostering relations with existing customers, enhancing customer loyalty, explaining the major features of the product, and answering customer's questions are all examples of ______.

• institutional promotion

• product promotion

• sales promotion

• public relations

What characteristics would not be beneficial for a sales representative?

• Personable

• Overbearing

• Listening skills

• Knowledge of the product/service