Market Idenification

A ________analysis is based on a customers changes in attitudes, lifestyles, and opinions.

• Demographic
• Social-Cultural(Psychographics)
• Geographic
• Behavioral

The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.

• Geographic
• Demographic
• Psychographic
• Telepathic

___________is based on the way a customer use the product.

• Mass Marketing
• Behavioral
• Target Market
• Demographic

A customers interest in playing basketball can help a marketer determine his/her ______.

• Psychographic criteria
• Geographic criteria
• Demographic criteria
• Behavioral criteria

Chad has an interest partying every weekend this can help a marketer determine his ______.

• Psychographic criteria
• Geographic criteria
• Demographic criteria
• Behavioral criteria

_____________involves using a single marketing strategy to reach all customers.

• A Market Plan
• Keeping up with the trends
• Mass Marketing
• None of the above

The process of dividing a market of potential customers into groups based on different characteristics is called

• Market Segmentation

• Market Analysis

• Demographics

• Consumer identification

The term "Demographics" refers to

• Grouping potential customers based on their beliefs and preferences

• Grouping potential customers based on whether or not they have purchased a product in the past

• Grouping potential customers using statistical data such as age, race and gender

• Grouping potential customers based on where they live

Which of these is NOT a Demographic characteristic, or a statistical way of grouping people that is tracked in the US Census?

• Age

• Household Income

• Race

• Political preference

Which of these answer includes ONLY examples of demographics?

• Marital status, religion, ethnicity

• Household income, gender, race

• Age, geographical location, gender

• Race, age, hobbies