Market Idenification

Market Idenification

9th Grade

30 Qs

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Market Idenification

Market Idenification

Assessment

Quiz

Other

9th Grade

Medium

Created by

DeAna Islas

Used 11+ times

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30 questions

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1.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

A ________analysis is based on a customers changes in attitudes, lifestyles, and opinions.

Demographic
Social-Cultural(Psychographics)
Geographic
Behavioral

2.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.

Geographic
Demographic
Psychographic
Telepathic

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

___________is based on the way a customer use the product.

Mass Marketing
Behavioral
Target Market
Demographic

4.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

A customers interest in playing basketball can help a marketer determine his/her ______.

Psychographic criteria
Geographic criteria
Demographic criteria
Behavioral criteria

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Chad has an interest partying every weekend this can help a marketer determine his ______.

Psychographic criteria
Geographic criteria
Demographic criteria
Behavioral criteria

6.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

_____________involves using a single marketing strategy to reach all customers.

A Market Plan
Keeping up with the trends
Mass Marketing
None of the above

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

The process of dividing a market of potential customers into groups based on different characteristics is called

Market Segmentation

Market Analysis

Demographics

Consumer identification

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