Promote and sell products

Which one of the following BESt describes why the client needs MUST be identified?

• To promote the most expensive products

• To maintain a professional service

• To advise on the cheapest service

• To advise on the most suitable services

Which of the following outlines the employer's legal responsibilities for describing the features and benefits of products and services?

• Describe them honestly and accurately

• Display the price of products and services

• Describe alternative services and products

• Display the price comparisons of other salons

Which one of the following in NOT good practice when promoting products? Advising the client on ...

• What the can afford

• The most suitable product

• More than one product

• The use of a product

Why is it important to communicate effectively?

• To maintain a professional service and image

• To impress clients on own communication skills

• To carry out a quick service and cover more clients

• To ensure accurate information is given and received

What Act refers to client confidentiality

• Prices Act

• Data Protection Act

• Trades descriptions Act

• Consumer Protection Act

What techniques are used to show listening closely and sensitively to others?

• Use relaxed and casual body language to express following the main points of others

• Record the conversation in case something is missed that needs to be listened to later

• use eye contact, respond to comments with verbal and non-verbal means, ask relevant questions.

• Interrupt the conversation of others to show listening and understanding of what is being said

Which one of the following is NOT a method of keeping up to date with new developments in products?

• Visiting seminars

• Reading trade journals

• Discussions with manufacturers

• Regular discussions with clients

Which one of the following in the MOST important reason for promoting services to clients?

• To provide a professional service and meet clients needs

• To provide a professional service and increase sales

• To meet commission targets

• To keep busy

Which one of the following is a benefit to the employee when promoting services and products?

• Repeat business

• Unprofessional image

• Maintain shorter working hours

• Decrease in takings

Which one of the following best describes what a benefit of a service is?

• The cost of the service

• Description of the service

• How long the service will take

• How the service will enhance the hair