3.03 Target Markets

3.03 Target Markets

10th - 12th Grade

20 Qs

quiz-placeholder

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3.03 Target Markets

3.03 Target Markets

Assessment

Quiz

Business

10th - 12th Grade

Medium

Created by

William Penland

Used 62+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Liza has always wanted a horse, and she has finally saved enough money to buy one very soon. In marketing terms, Liza is a

market segment.

resource.

target group.

market.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

To buy a product, customers in a market must first

locate the product in a store.

learn the product’s features.

make sure the product is on sale.

be willing to buy the product.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A target market can be described as the

sample of the market.

group of customers the business seeks to attract.

direction the market is headed.

way a business draws its customers.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When examining a market, marketers primarily notice its

records.

leaders.

categories.

merchants.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marzetti’s Musical Instruments has determined that it will focus its marketing efforts on senior high school students. Marzetti’s is engaged in _________ marketing.

mass

risky

target

industrial

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The same person can be included in more than one

religion.

income level.

generation.

target market.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When using mass marketing, marketers seek to appeal to the __________ market.

entire

local

loyal

teen

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