SEM 1.06-1.07 Review

A primary reason that large businesses purchase the naming rights to a new sports or event facility is due to which situation?

• It provides exclusivity and has potential to maximize exposure
• It is the least expensive way to create name recognition. 

Which is an example of a licensed product?

•  NASCAR earrings 
• Wheaties cereal box featuring an athlete 

The ultimate purpose of branding in sports or event marketing is to achieve which action?

• Encourage sales
• Create awareness 

Athletes are often considered to be particularly effective promoting products related to which of their areas?

•  Sport
• Lifestyle

Which statement is true regarding sports marketing?

•  The distribution of licensed sports apparel is an effective way to create team and brand awareness
• Sports marketing encompasses only the radio and television media

Which is a primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas?

• Help pay for construction expenses 
• Honor a former student-athlete 

A celebrity appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of which activity?

•  Team-building 
• Cross-promotion 

Which is an example of a celebrity endorsing an event simply by being associated with it?

•  Attending a grand opening 
• Cheering for a football team 

A sports or an event organization will use a team name, mascot, and logo as important elements to create and maintain which promotion effort?

• Brand awareness 
• Financial accountability 

Which is the basis for the licensing process

• Trademarked property 
• Sponsorship