Test of Vocab 17

During the recession, marketers have learned that interactive marketing is ___________. ( = the correct approach)

• groundbreaking

• the way to go

• a way to be

Marketing that involves a "conversation" between the prospective client and the company is called __________ marketing.

• distinct

• stifled

• interactive

He has already predicted ___________ likely conditions. ( = what the conditions will be like in the future)

• in the future

• future

• futuristic

Advertising __________ = Media for advertising (TV, radio, mobile, online videos, etc.)

• channels

• locales

• lands

I doubt the ___________ of this approach.

• effectiveness

• affected

• affectation

Internet forums, weblogs, social blogs, and podcasts are all examples of _________ media.

• society

• outdated

• social

We have to ________ the advertisement to this particular need. = We have to adjust the advertisement to meet/address this particular need.

• tailor

• tell

• tally

If an advertising campaign _______, that means it achieved the opposite effect of what it wanted to achieve.

• backfires

• backs away

• backs down

He's brought a lot of _________. = He has obtained a lot of contracts for the company.

• work out

• work in

• work through

A _________ campaign = A (very) decisive campaign

• black-or-white

• make-or-take

• make-or-break