Marketing Chapter 1 Quiz

The marketing mix can best be described as which of the following?

• The elements a marketer is attempting to sell.

• The variables marketers control to influence a business’ success.

• The pieces necessary to create an advertisement0.

• The ways a business can benefit from marketing.

Which of the following is NOT one of the “four Ps”?

• Presentation

• Promotion

• Product

• Price

The element of the marketing mix known as “place” refers to which of the following?

• Where the raw materials used to make products and services come from.

• Where products and services are manufactured

• Where products and services are made available to customers

• Where products and services are thrown away

If you are shopping for a shirt and decide not to make a purchase because you cannot find your size, which element of the marketing mix has failed?

• People

• Product

• Presentation

• Promotion

When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded?

• Product

• Place

• Price

• Promotion

When the marketing concept is used to make all business decisions, how many functions does marketing serve?

• Four (4)

• Seven (7)

• Twelve (12)

• Fifteen (15)

A target market is which of the following?

• The specific group for which a business's products, services and marketing efforts are intended

• A group which is unimportant to focus marketing efforts on

• The broad group for which a product's features are not meaningful

• A small group which marketers use to test marketing efforts before funning a full campaign

How many functions of Marketing are there?

• 4

• 1

• 5

• 7

_____________  decisions dictate how much to charge for goods and services in order to MAKE A PROFIT.

• Pricing
• Promotion
• Selling
• Market Planning

New technology and trends influence product/service management as well.

• True
• False