SBE Individual Certification: Promotion & Selling

This term refers to the degree to which demand for a product is affected by changes in its price.

• Elasticity of Demand

• Promotional Demand

Any communication used to inform, persuade, or remind customers about a company or its products or services.

• Promotion

• Advertising

Businesses hope that individuals who are favorably impressed with the business will tell others about it so that the business will receive __________ publicity.

• word-of-mouth

• point-of-purchase

This is the practice of displaying products from different categories together, in order to generate additional sales from both.

• Cross Merchandising

• Visual Merchandising

This is any plan or tactic implemented by the business that is designed to increase awareness or demand for products.

• Promotional Strategy

• Cross Merchandising

This is the coordination of all the physical elements of a business that are used to project the right image to customers.

• Visual Merchandising

• Cross Merchandising

A product display consisting of Hersey Chocolate bars, Marshmallows, and Graham Crackers would be an example of:

• Cross Merchandising

• Visual Merchandising

The fact that a coffee shop, like Starbucks, has a certain look and feel that attracts customers to the business is an example of:

• Visual Merchandising

• Cross Merchandising

This is the visual exhibit or arrangement of merchandise designed to encourage customers to purchase the arranged products.

• Display

• Premium

Sweepstakes and contests are examples of:

• Sales Promotion Activities

• Advertising Campaigns