Marketing Midterm_4thPeriod_11202020

Marketing Midterm_4thPeriod_11202020

10th - 12th Grade

36 Qs

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Marketing Midterm_4thPeriod_11202020

Marketing Midterm_4thPeriod_11202020

Assessment

Quiz

Specialty

10th - 12th Grade

Practice Problem

Medium

Created by

Amy Gee

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36 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.

Digital Marketing

Digital Channels

Pay Per Click (PPC)

Content Marketing

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

Content Marketing

Pay Per Click

Affiliate Marketing

Billboard Advertising

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The use of the Internet to reach consumers this type of marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services

Social Media

Affiliate Marketing

Pay Per Click

Digital Marketing

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Is the process of earning a commission by promoting other people's (or company's) products. **INFLUENCERS**

Content Marketing

Affiliate Marketing

Digital Marketing

Digital Channels

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.

Content Marketing

Social Media Marketing

Website Marketing

Black Friday Sales

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Is the strategic promotion of a website to drive relevant traffic to the site.

Website Marketing

Black Friday Sales

Promotions

Emails

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Can be defined as an interface connected to the world wide web through which communication can be made.

Digital Channels

Affiliate Marketing

Influencers

TV Commercials

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