Marketing Midterm_4thPeriod_11202020

Is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.

• Digital Marketing

• Digital Channels

• Pay Per Click (PPC)

• Content Marketing

A form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

• Content Marketing

• Pay Per Click

• Affiliate Marketing

• Billboard Advertising

The use of the Internet to reach consumers this type of marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services

• Social Media

• Affiliate Marketing

• Pay Per Click

• Digital Marketing

Is the process of earning a commission by promoting other people's (or company's) products. **INFLUENCERS**

• Content Marketing

• Affiliate Marketing

• Digital Marketing

• Digital Channels

Is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.

• Content Marketing

• Social Media Marketing

• Website Marketing

• Black Friday Sales

Is the strategic promotion of a website to drive relevant traffic to the site.

• Website Marketing

• Black Friday Sales

• Promotions

• Emails

Can be defined as an interface connected to the world wide web through which communication can be made.

• Digital Channels

• Affiliate Marketing

• Influencers

• TV Commercials

The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

• Radio Commercials

• Marketing

• Search Engine Optimization (SEO)

• Cold Calling Customers

A plan that helps your business achieve specific digital goals through carefully selected online marketing channels such as paid, earned, and owned media.

• Promotions

• Digital Marketing Strategy

• Cold Calling

• Instagram

Most purchasing decisions begin online.

• True

• False