
More concepts on promotion
Authored by Renu G
Business
8th - 9th Grade
Used 1+ times

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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which method of personal selling has the advantage of the sales person being able to both listen to and read the customers body language?
Telephone
Video or Web Conferencing
Face to face
2.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Which of these are benefits of Public Relations (PR) as a method of promotion? (pick 2)
A positive story passed to the press could be turned into a negative one by a journalist.
It is hard to control what is said by a third party (the public, the media and other organisations).
When it is positive, people tend to pay more attention because
it comes from an impartial (neutral) source
Its free
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The advantages of having a strong brand are:
Retailers or service sellers do not want to stock top selling brands
Brands inspire customer loyalty
The brand owner can usually charge low prices
They are expensive to develop.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Benefits of strong branding =
Stakeholder satisfaction
Deducted value – the brand convinces people that the product is superior.
Added value – the brand convinces people that the product is superior.
Shareholder satisfaction
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
By using promotional techniques a company can make ____ aware of a brand as well as enhance its reputation.
entrepreneurs
prospective shareholders
existing shareholders
potential customers
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The objectives of advertising are as follows, except;
To inform
To reduce cost
To persuade
To compare
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Marrybrown restaurant decide to communicate about their new menu in the advertisement. The most suitable objective is ____________.
to inform
to persuade
to remind
to compare
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