More concepts on promotion

More concepts on promotion

8th - 9th Grade

10 Qs

quiz-placeholder

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More concepts on promotion

More concepts on promotion

Assessment

Quiz

Business

8th - 9th Grade

Hard

Created by

Renu G

Used 1+ times

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which method of personal selling has the advantage of the sales person being able to both listen to and read the customers body language?

Email

Telephone

Video or Web Conferencing

Face to face

2.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Which of these are benefits of Public Relations (PR) as a method of promotion? (pick 2)

A positive story passed to the press could be turned into a negative one by a journalist.

It is hard to control what is said by a third party (the public, the media and other organisations).

When it is positive, people tend to pay more attention because

it comes from an impartial (neutral) source

Its free

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The advantages of having a strong brand are:

Retailers or service sellers do not want to stock top selling brands

Brands inspire customer loyalty

The brand owner can usually charge low prices

They are expensive to develop.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Benefits of strong branding =

Stakeholder satisfaction

Deducted value – the brand convinces people that the product is superior.

Added value – the brand convinces people that the product is superior.

Shareholder satisfaction

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

By using promotional techniques a company can make ____ aware of a brand as well as enhance its reputation.

entrepreneurs

prospective shareholders

existing shareholders

potential customers

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The objectives of advertising are as follows, except;

To inform

To reduce cost

To persuade

To compare

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Marrybrown restaurant decide to communicate about their new menu in the advertisement. The most suitable objective is ____________.

to inform

to persuade

to remind

to compare

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