More concepts on promotion

Which method of personal selling has the advantage of the sales person being able to both listen to and read the customers body language?

• Email

• Telephone

• Video or Web Conferencing

• Face to face

Which of these are benefits of Public Relations (PR) as a method of promotion? (pick 2)

• A positive story passed to the press could be turned into a negative one by a journalist.

• It is hard to control what is said by a third party (the public, the media and other organisations).

• When it is positive, people tend to pay more attention because

  it comes from an impartial (neutral) source

• Its free

The advantages of having a strong brand are:

• Retailers or service sellers do not want to stock top selling brands

• Brands inspire customer loyalty

• The brand owner can usually charge low prices

• They are expensive to develop.

Benefits of strong branding =

• Stakeholder satisfaction

• Deducted value – the brand convinces people that the product is superior.

• Added value – the brand convinces people that the product is superior.

• Shareholder satisfaction

By using promotional techniques a company can make ____ aware of a brand as well as enhance its reputation.

• entrepreneurs

• prospective shareholders

• existing shareholders

• potential customers

The objectives of advertising are as follows, except;

• To inform

• To reduce cost

• To persuade

• To compare

Marrybrown restaurant decide to communicate about their new menu in the advertisement. The most suitable objective is ____________.

• to inform

• to persuade

• to remind

• to compare

Louis Vuitton, a French powerhouse brand keeps their advertisement simple without too much information and mostly focusing on the pictures of their brands. Louis Vuitton is using __________ advertising.

• reminder

• persuasive

• comparative

• informative

__________ is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

• Sales Promotion

• Publicity

• Personal Selling

• Public Relations

Which purpose is being met by a department store running a Black Friday / January Sale?

• To attract first time buyers

• To entice people in

• To clear old stock

• To boost sales figures