Marketing Information Management

The major source of data on future economic trends, such as inflation rates, is the federal government.

• True

• False

What is the primary focus of marketing research?

• obtaining info. about customers' preferences, opinions, and habits

• obtaining information about a business's current success in satisfying its customers

• determining the effectiveness of a business's advertising

• analyzing a business's management and oprations

What is a public concern about marketing research?

• making a product too expensive

• personal information privacy

• product quality improvement

• unlimited development of new products.

________________ research focuses on studying consumer opinion research polls to learn how people feel about certain products or ideas.

• Attitude

• Market intelligence

• Media

• Product

A company can avoid having a new product fail by doing appropriate ________________ research.

• attitude

• market intelligence

• media

• product

The process of classifying people who form a given market into even smaller groups is called what?

• Mass marketing

• Market segmentation

Select all of the following questions that represent qualitative research.

• How much money do you spend each week on food?

• What is your favorite restaurant?

• How many times have you eaten in a restaurant in the past 2 weeks?

• What social issue concerns you the most?

Select all of the following questions that represent quantitative research.

• How much money do you spend each week on food?

• What is your favorite restaurant?

• How many times have you eaten in a restaurant in the past 2 weeks?

• What social issue concerns you the most?

Dividing the market based on information like age, gender, education, or income.

• Demographics

• Psychographics

• Geographics

• Behavioral Segmentation

Dividing the market based on values, attitudes, lifestyles, and opinions.

• Demographics

• Psychographics

• Geographics

• Behavioral Segmentation